Ollie strikes out the importance of selective attention. You have to know what you are looking for, without being distracted. For this puprose he presents a short video, where it is obvious that distraction can make us oversee something important.
He gives us some tips on how to look in Google and suggests this link too, where you can find certain tips by google itself.
Ollie's tips are:
1. Use tabs across the top of the page. Switch between web, videos, images, news etc
2. Use important words only
3. Search for multiple words using OR
4. Gradually add search terms if it doesn't return any answers
5. Use word that websites would use
6. Don't worry about the spellung of the words
7. Use descriptive words, different ways to ask the same questions
8. Use the advanced search
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